F*CK A NICHE. IT'S ALL ABOUT TRIBE.
F*ck a niche. It’s all about TRIBE.
It is not about attracting everyone who needs a certain thing you offer. It is about attracting the peeps that resonate with you… the ones that share your values, believe what you believe, vibe with your vibe.
How are you showing up in your messaging through your online presence? What is the intention behind it?
It’s not enough to be good at what you do. Or about having everything look, & be perfect. It’s about showing up as you are authentically are. Fully. The good, bad, ugly, & pretty. So that the right people can find you.
No one can resonate with perfection… Because it doesn’t exist.
And when you show up in your perfectionism, you only feed into the limiting ideas that someone has about themselves. You make them feel unsafe to be themselves. You feed into the idea that they are not good enough as they are.
And ultimately, you feed into your own idea about not being good enough, just the way YOU are.
I struggle with this ALL the time. It feels scary to show up when there’s not the shield of protection from perfectionism. But we limit ourselves by protecting ourselves, and ultimately, only hold ourselves back from the tribe that we are supposed to be serving.
When you don’t show up fully in & as yourself, you are blocking your tribe from finding you.
So instead of worrying about what is your niche? Worry about tearing down the perfection shield & just show up AS YOU ARE, so you can start serving the people that need the message only YOU can bring.
Love, J xo